Published January 20, 2026

This Isn’t a “Wait for Rates” Market. It’s a Strategy Market 🧠🏡

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Written by Ken Hoover

This Isn’t a “Wait for Rates” Market. It’s a Strategy Market 🧠🏡 header image.

This Isn’t a “Wait for Rates” Market. It’s a Strategy Market.

For the past few years, buyers have been trained to watch one thing and one thing only: interest rates.

But today’s market is sending a different message.

This is not a “wait for rates to drop” market. It’s a strategy market. And the buyers who understand that are quietly putting themselves in a much stronger position before spring competition heats up.

Inventory Is Uneven and That’s Where Strategy Matters 📊

Inventory has increased compared to last year, but not evenly across the market.

Some price points and neighborhoods are seeing more choices, longer days on market, and motivated sellers. Other areas, especially well-priced homes in desirable locations, are still seeing limited supply and quick activity.

That unevenness is exactly why this is a strategy market.

Buyers who understand where inventory is building and where it remains tight can focus their search more intentionally. In areas with more supply, there may be room to negotiate price, terms, or concessions. In tighter pockets, buyers need to be prepared and decisive when the right home appears.

This market is not one-size-fits-all. The advantage goes to buyers who work with local data, neighborhood-level insight, and a clear plan rather than relying on headlines alone.


Price Cuts Are Elevated for a Reason 💡

We are also seeing a higher number of price reductions than we did during the peak frenzy years.

This does not mean the market is weak. It means sellers are adjusting to reality.

Some sellers priced aggressively expecting 2021-style demand. The market is now correcting that expectation. Buyers who are paying attention can take advantage of those adjustments through:

  • Better purchase prices

  • Seller-paid closing costs

  • Rate buy-downs

  • Repair credits

Those opportunities tend to disappear quickly once competition returns.

Demand Is Rebuilding Quietly 📈

While headlines focus on rates, demand is slowly rebuilding under the surface.

Buyers who paused last year are re-entering the market. Life events are still happening. Families still need to move. And once rates stabilize, even slightly, many of those buyers will move at the same time.

That is when competition tightens and leverage shifts back to sellers.

Why Waiting Can Actually Cost More 💸

Many buyers assume waiting for lower rates automatically saves money. In reality, waiting often comes with trade-offs:

  • Higher home prices

  • More competition

  • Fewer concessions

  • Faster decision-making under pressure

Even if rates improve later in the year, buyers who purchase now may be able to refinance later while locking in today’s pricing and terms. 🔑.

The Buyers Who Win This Market Think Strategically 🏆

 The buyers having the most success right now are not trying to time the market perfectly. They are building a plan.

They are focused on:

  • Negotiating from a position of strength

  • Buying before spring demand surges

  • Using today’s conditions to reduce overall cost

  • Keeping flexibility for future refinancing

At the Ken Hoover Real Estate Group, our approach is not about predicting rates. It’s about helping buyers understand how to use the current market to their advantage.

Final Thought ✨

This market rewards preparation, patience, and strategy. Buyers who act before the spring surge may avoid tighter competition and rising prices later in the year.

If you are thinking about buying, now is the time to have a real conversation about options, leverage, and timing. Not just rates.

When you’re ready, our team is here to help you build the right strategy for your goals.

Ken Hoover Real Estate Group
Local expertise. Smart strategy. Real results.

Ken Hoover

816-210-2027

kenhooversells.com

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Homeownership Advice, Home Buying Tips, Home Selling Tips, Home Value, Kansas City Area Trends, Kansas City Real Estate, Mortgage Rates, Purchasing, Real Estate Investing, Seller Tips
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